When two sites both have great content, user experience becomes a crucial element in SEO

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Photo by NeONBRAND on Unsplash

Google has announced that starting in 2021 it will be adding a cumulative UX signal to the metrics that it uses to rank web pages in search results. This will be important for web developers, but it is also important for solo bloggers and writers out there who run their own sites.

First, a word about content. …

About

Marshall Bowden

Author of Quotable Jazz, Publisher of https://www.newdirectionsinmusic and http://www.eatatangerine. Writes at Medium about writing, marketing, and culture.

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