If we can’t experiment, how can we know whether a business action had the expected impact? We will present you with a real case and its solution using an innovative library for causal analysis.
If there’s only one option, how can we know it is the right one for us? It seems more like a philosophical debate, but actually, there are many recurrent situations in which a company needs to answer these kinds of questions. Today, I’ll present you a real case in which data science helped us understand if we made a good decision without running an experiment.