COCA-COLA 2 ROLE-MODEL

The largest producer of soft drinks and bottled water counts as the largest waste emitter in the world. The reason are not the delicious products so many can not live without anymore, but the change in the business model

From BOTTLING COMPANY

To WASTE PRODUCER

For a long time, decades, holds the company the title of the biggest plastic waste emitter in the world and for decades it tries to solve the issue by producing more waste and investing money in marketing instead of the solution

Without the single Penny from this budget, I am coming up with a solution that will change the status and turn the company back to its roots, where COCA-COLA was a synonym for delicious drinks with the touch of exclusivity available to everyone.

The solution is described in the statement the company sent to the producer of the video above.

COCA-COLA will pay 1,-USD for every bottle, can, and others that will not be recycled.

Everyone who will find COCA-COLA-related packaging in nature, city, or landfill, will be paid from company budget 1,-USD/pcs. Every time he or she brings the packaging to a collection center established with 100% funding of COCA-COLA company. Because of living in the age of digitalization, 0,10 USD will be paid for an image with GPS location, sent to the COCA-COLA waste prevention department established to turn the goal of the company into reality, and it will take action to collect the packaging on the spot before anyone else sent the picture with the same GPS location and get paid.

The payment would be automatic, without any human interaction, which will speed up the process and transfer the reward to every single person who will contribute to the aim of the company to be a DRINK and not a WASTE PRODUCER.

The solution delivers immediate change because using just the existing technology (mobile phones and data communication) and the POWER OF TOUCH (means physical action) turns the WASTEFULL BUSINESS into WASTELESS BUSINESS in which the drinks will be enjoyed and not hated.

It will not be the last step, but the first one in the journey of transformation in which on average 3 liters of water are needed to make 1 liter of COCA-COLA, and is produced a year or more before being consumed or wasted because of the expire date expiration.

The shape, size, and volume of containers need to change which can be done using the marketing department budget that would be available after closing the department that turned treasure into trash to turn trash into treasure.

I hope the COCA-COLA company will appreciate the advice and will become a member of the INDUSTRY 5.0 GLOBAL ECOSYSTEM after implementing the changes mentioned above, taking sustainability out of the paper and screen into the real world.

If any questions, feel free to ask

Have a nice time free of waste and wasting in all its forms, stay safe, free of VISIBLE to become the ROLE MODEL of TRANSFORMATION

Michael Rada, HUMAN