The fact that you take so seriously what people say, be they uneducated, mentally disturbed, or hateful & angry is showing a big problem in our world today. People in large are very stupid as you probably already know.
I do from a very logical point of view believe what you did was wrong for your company / investors by alienating a large portion of your readers. Corporations only exist to make money and you did your investors a disservice (even though your share value rose today).
From the view point of a Zeitgeister, cut the fat and stand with the scientists and engineers telling us our environment is going to kill us off.(Hillary advocates cutting carbon emissions while DT denies).