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Michael Fredman
Michael Fredman

Michael Fredman

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From Design Thinking: An enabler for social innovation? by Marion Baylé

… and imagination, that together can sparke new possibilities. Einstein summed it up when he stated: “Logic will take you from A to B. Imagination will take you everywhere”(Einstein, 1996, p.481).

From Design Thinking: An enabler for social innovation? by Marion Baylé

…rstand the user’s needs. T. Brown captured this idea in introducing Design Thinking as a third way: “Nobody wants to run a business based on feeling, intuition & inspiration, but an overreliance on the rational and the analytical can be just as dangerous. The integrated approach at the core of the design process suggests a third way”(Brown, 2009, p.4). …

From Design Thinking: An enabler for social innovation? by Marion Baylé

…lve many of the problems we face are no longer effective. Einstein captured it greatly when he said “We can’t solve problems by using the same kind of thinking we used when we created them”(Einstein, cited in IDF, n.d.).

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