Michael SchonfeldinComms PlanningWhat It Actually Means to Build A Lifestyle BrandWe’ve all heard the term “lifestyle brand” before. Clients, advertisers, and marketing professors speak glowingly of their ability to…Jun 2, 20173Jun 2, 20173
Michael SchonfeldinComms PlanningWrite Your Creative Briefs Like A Punk RockerLooking back on the interview process at BBDO, I don’t think it would’ve gone too well had I described myself as loud, edgy or rebellious…Apr 11, 2017Apr 11, 2017
Michael SchonfeldinComms PlanningLessons in Strategic Planning from Sandy Hook Promise’s “Evan”Today, consumers live in a world inundated with ads and content. The more media we consume, the less we tolerate being “sold to” or “talked…Mar 1, 2017Mar 1, 2017
Michael SchonfeldinComms PlanningHow To Win Your Client The Super BowlYou’ve worked tirelessly for months, if not an entire year, since the last big game. Each day, you and your teammates have meticulously…Jan 24, 2017Jan 24, 2017
Michael SchonfeldinComms PlanningDon’t Bench TV Ads Just YetWhy Marketers Need to Keep TV in a “Mobile-First World”Dec 13, 20161Dec 13, 20161
Michael SchonfeldinComms PlanningThe Advertiser’s Guide to Habit & the Human PsycheWe bite our nails when we’re nervous. We play with our hair when we’re bored. We think of these types of routines when we hear the word…Nov 7, 2016Nov 7, 2016
Michael SchonfeldinComms PlanningIt’s Byron Sharp’s World. We’re Just Marketing In ItSix years ago, Byron Sharp’s “How Brands Grow” challenged the conventional wisdom surrounding brand loyalty, purchase frequency and market…Oct 10, 20162Oct 10, 20162