Michael SimonsEvery Brand is a collection of StoriesStorytelling is one of the biggest buzzwords in the Marketing and Business world by far. Everybody has heard about it since forever. This…Jan 17, 2020Jan 17, 2020
Michael SimonsUnleash your creative self in 2020Creativity is something that´s deep inside human nature. I define it as the ability to sort out and solve complex problems with solutions…Dec 29, 2019Dec 29, 2019
Michael SimonsBrands must be humaneIn the last entry of this series about Branding, we talked about how important Brand Strategy is for a business in this era when…Nov 29, 2019Nov 29, 2019
Michael SimonsEvery Brand is a PromiseA Brand is a promise and that´s a truth we cannot deny. As someone that has been learning about advertising, marketing and branding during…Nov 21, 20191Nov 21, 20191
Michael SimonsUX makes your product stand outWe live in a word filled with hundreds of products all fighting against each other for our hard-earned money and attention. It´s more…Aug 22, 2019Aug 22, 2019
Michael SimonsWhy you should develop a Growth Mindset nowLet´s admit it, our world is facing a lot of terrible yet interesting challenges that would make our ancestors cry of impotence and…Jun 13, 2019Jun 13, 2019
Michael SimonsHow to foster entrepreneurship traits on young people?Entrepreneurship is one of the hottest topics right now on media. Everybody is trying to become an entrepreneur and founder. While is…Apr 6, 2019Apr 6, 2019
Michael SimonsArtisanal Food: Lessons from my first business ventureEverything in life is a sale, and every sale is an act full of life.Mar 13, 2019Mar 13, 2019
Michael SimonsTaste the Feeling: What Coca-Cola taught me about marketing and advertisingOne of the best examples of how to design and develop a great marketing and branding strategy is undoubtouly the famous Coca-Cola…Mar 4, 2019Mar 4, 2019
Michael SimonsOn Price and ValueIs undeniable that must marketers, business people and freelancers have fallen into the abyss called Ego. Our ego is what set us to spend…Feb 27, 2019Feb 27, 2019