The earth is scorched. The ground cracked and broken. Walking through the blistering heat is a single business owner. It’s been a long year for them, fighting the dreaded GDPR all alone. They move through the empty cities with deftly silence. Trying with all their might to avoid the GDPR. Fighting to concentrate on nothing but their own business.

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The GDPR Wastland

Ok, a little dramatic sure. It’s a bit more Ridley Scott than it is reality. Here’s a scenario for you that’s less dramatic. A business owner receives a data access request under GDPR. That business owner ignores that request. The customer reaches out again requesting the personal information the company holds on them. The business owner ignores the request again. This time the customer contacts the local data protection office. The data protection office contacts the company, but the company ignores that too. Eventually the data protection office is forced to act and issues an enforcement notice, meaning the company must comply or face the penalties. …

John Berry of Stability IT Services recently asked us this question “ How does GDPR impact sales teams that are trying to generate new leads. What are the restrictions with contacting a person who is not expecting your call or email?”

It is a great question and one we ourselves have had to answer in our approach to sales. The short answer is that you just need to be aware of your responsibilities under GDPR when prospecting. There are a couple of steps you need to take before you begin emailing or calling cold prospects.

Firstly lets look at where your leads are coming from. If you are prospecting using a tool like Linkedin and using iNMails then you are perfectly fine to contact these people. Outside of this you may be prospecting through getting emails from websites or other ways. This is where you need to put in place the correct steps to make sure you are being responsible as far as GDPR is concerned. …

Early in our conversations with most customers this question usually comes up. “I use Mindbody/Salesforce/Zoho to store my customers data. They have said they are compliant with GDPR. Does that mean I am too?”

The answer is no. We’ll save the suspense for the fiction writers. They are merely a processor. You are the data controller and ultimately you are responsible for all your customers personal data.

That’s not to say that your software tool is not compliant. Almost all of the software tools businesses use day to day are compliant themselves. The likes of Mindbody (a gym management software similar to most CRMs) have put in place some added features around GDPR. They themselves are making steps to adhere to the legislation, but that’s for themselves. You might think that because they are compliant, so are you, but that’s not the case. Also, it is very rare that a business only uses one processor — so what about your other tools? …

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