beginning to wear thin
Chat Bots Aren’t a Fad. They’re a Revolution.
Chris Messina

Another angle: Pages are for computers. Messages are a more natural interface for phones. Apps put pages on the phone. A lot of app (pages on phones) made sense, and a lot didn’t. 1 — because of friction and 2-people don’t like pages on their phone.

Automated conversations will be a much more natural interaction and get better results/response on the phone. That should be exciting for brands.