michaelSMS Marketing for the VaccineAt the time this article is being written (Dec 2020) the news of effective vaccine discovery is just starting to surface. It’s promising…5 min read·Dec 5, 2020----
michaelWhy bots were D.O.A but messaging is still thriving.In early 2016 Facebook released an API for Messenger and introduced the age of bots. Quickly it became obvious to everyone that bots were…5 min read·Feb 24, 2019----
michaelinChatbots MagazineThe super power of messaging is response.I do a podcast about messaging called The Chat Bubble. You can listen to an episode covering this topic online or subscribe on iTunes or…4 min read·Feb 18, 2019----
michaelinChatbots MagazineTesting Facebook Ad Objectives That Route to MessengerI write about messaging for business and nonprofits at @Mssg (atmssg.com)6 min read·Feb 6, 2018--4--4
michaelThis click through guide takes administrators click-by-click through the process of setting up an…1 min read·Nov 20, 2017----
michaelinChatbots MagazineFacebook Messenger vs. SMSFBM’s 3 biggest advantages5 min read·Oct 16, 2017--2--2
michaelinDev TutorialsThe Chat Bubble Episode #16 — Here’s why messaging is worth investigatingWriting’s hard. I try to blog here on Medium, but it’s tough for me to publish one post per month. It’s actually much easier for me to…1 min read·Aug 1, 2017--1--1
michaelinChatbots MagazineLessons Learned From An Amazing, But Failed CampaignI write about messaging for business and nonprofits at @Mssg (atmssg.com) This post is also recorded as a podcast here.5 min read·Jun 19, 2017----
michaelinChatbots MagazineTesting Welcome Messages in Facebook MessengerI write about messaging for business and nonprofits at @Mssg (atmssg.com)4 min read·May 17, 2017--3--3
michaelinChatbots MagazineAn Illustrated Guide to Facebook Messenger Destination AdsI write about messaging for business and nonprofits at @Mssg (atmssg.com)5 min read·Apr 20, 2017--1--1