And The Award for the Best Marketing Execution At SXSW Goes To …
John Battelle
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It’s not the first time IBM has spent funds and effort trying to calm fears of new technology. Charles and Ray Eames were commissioned in the 50s to do just that for IBM. Here’s a film by them on the Information Machine from the 1957 Brussel’s World Fair. https://www.youtube.com/watch?v=djT-HNnWX8w

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