Searching at the speed of people, not a bot

Before search engines and review sites, there was the phone book. For those who may not remember, it was a primitive resource composed of listings with contact and business information. Even though we have come far in our digital advances, all of our solutions to finding answers to life’s questions such as “where is”, “who is”, or “what is” still heavily rely on the fundamentals of word of mouth.

The big “what if” happens when advanced technology enables word of mouth to travel faster, reaching the necessary people in the right amount of time. As the believers in the power of their everyday knowledge, sharing their experiences, and giving to those around them continues to grow; the future of search is being born on the back of word of mouth.

While building Genie, the mission became clear. Our pursuit to discover the greatest cities on earth is growing to a reality based on the helpful minds around us. The “diverse crowd” not bots or fancy algorithms will usher in a new era for search! We define this as social search, capturing the power of word of mouth by delivering the experiences of real people around them to those in need.

The beginning of our story isn’t one of big technology co-founders, budgets or PR articles. Our passion is fueled by everyday people feeling true connection, helpfulness and knowing their experiences can change the reality of someone else. Whether its a simple answer around food, events or a life saving recommendations on local doctors, a sincere platform with the right feel can unlock the future of social search. A new search experience powered by real people in real time!

To build this solution our goal is three fold: 1) Connect you with people who have been there and done that 2) Save you time when searching for subjective questions 3) Provide you another daily dose of happiness by helping someone else with your everyday knowledge.

Genie is building with real people for real people. Every step of the way our beta has been crafted by an amazing community, iterating only on what they have asked for. No pivots or re-pivots because our simple mvp is guided by those who have chipped in and given tons of feedback. We have proven that a community is the most powerful way to capture word of mouth, now we aim to scale to the crowd.

Imagine having the minds of those around you willing to help you answer life’s questions at your fingertips. Socially searching for what you want, not key words, not parsing through web pages, not deciphering reviews. Simply what you want!

This is a reality for some and we at Genie aim to make it a reality for all. Everyone can grant someones wish with a simple answer. We believe in it, we’ve witnessed it and because of that we are dedicated changing the future of search at “the speed of people”.

Michael Ballard

Co-founder and CEO at Genie