5 Surefire Ways to Eliminate the Guesswork from Growing Your Business
Starting a business is not for the faint of heart. It takes a lot of courage to stop whatever you’re doing and follow your passion. But you’ve got a great idea and the ball is starting to roll.
It doesn’t matter what niche you’re in, or where in the entrepreneurial journey you are; There are common battle-tested growth hacks that you need to know in 2017.
1. Know Who to Listen To
There will be plenty of people that are willing to give you advice about your business, and even more that will want to charge you for it. You’re even going to encounter many who will try and deter you from following your vision. LinkedIn Influencer, Michaela Alexis talks a lot about this, and I’m adding my voice to the mix.
Knowing who to listen to can be broken down into a simple formula. Listen to those that have achieved what you want by doing what they are telling you to do. In other words, they eat (or have eaten) their own dog food.
Success is a recipe, and it’s important to get advice from those who have gone before you. That way you’ll have a clear understanding of what actions to take and what pitfalls to avoid.
2. Focus on the ‘What’, not the ‘How’
Most people get overwhelmed by contemplating how they will be able to get everything done, or how they’ll get funding, or how they’ll be able to find the right people.
Make no mistake. Focusing on the ‘how’ of business will create bigger obstacles for your growth.
Rather, focus your attention on the ‘what’. Ask yourself questions like, “What is the first thing I’ll need before hiring people?” Or, “what series of actions will I need to take to finish my project and make it ready for launch?”
3. Be patient
Nothing sustainable has ever been achieved by those that are impatient and want immediate gratification. Don’t get me wrong, it’s human nature to want things fast, but impatience is a business killer.
Think of a marathon runner. Were they able to run a full marathon the day they decided to start running for the first time? What about Entrepreneurs like Gary Vaynerchuk — did Wine Library TV explode after the first episode aired? Nope! In fact, if you go back and watch episode 1 — 100, they’re pretty awful. 1000 episodes over 10 years to make it explode.
The lessons patiently learned between point A and point B will give you strength and conditioning to keep grinding and build a long-term, sustainable business. You business will be less affected by the outside forces of nature that tend to bring so many startups down.
4. Help Others
If your mind is on nothing but money, you’ve already lost. Money is nothing but an acknowledgement that value has been received. If that’s the case, your objective is to stop selling and start providing value.
Provide so much value that your audience can’t deny you. Sadly, many startup entrepreneurs bypass value and go directly to the sales pitch, not realizing the negative affect it is having on their business and reputation.
We’ve all heard the famous Zig Ziglar quote, but I’m going to add it here for effect:
You can have everything in life you want, if you will just help other people get what they want.
The more you can contribute and add value to your community, the better. When you help others, it gives them something to reciprocate on. Think of the entrepreneurs you look up to and follow. Likely, it’s because you stumbled upon their content, found it valuable, and magically find yourself following much of the advice they give.
5. Stick to a strategy
One of the biggest mistakes that young startup entrepreneurs make is that they don’t have or follow a strategy. When you take a step back, a strategy is nothing more than a series of ‘what’s’ that are designed to help you achieve your goals faster.
Without a strategy, you’ll flip flop and end up running around in circles. There will be lots of motion, but no movement. You’ll feel burned out because eventually you will be off purpose.
Take the time needed to carefully consider your journey, and the actions needed to get from your point A to point B.