If You Could Only Ever Write One Type of Blog Post, Make It This One
Be honest, how many times have you tried blogging and then given up?
If you’re anything like me, it’s something that has been lingering in the back of your mind.
You see how frequently other people are posting blogs and think to yourself, “How in the world are they doing it?”
If so, I know how you feel. I’ve been there. It sucks. But it doesn’t have to ever again.
If you could only write one type of blog post moving forward, here’s the kind you should write.
It’s called the Content Aggregator Post. It’s powerful for a variety of reasons.
But first, let’s talk about what it is.
The Content Aggregator post is exactly as it sounds. It’s when you aggregate a bunch of already existent information on a single topic and bundle it up into a single blog post.
To do this, all you have to do is find relevant information on your chosen topic and include it (with links) in your post.
Not only does it save you a ton of time, but it also increases your credibility because you are the aggregator of it. You forever own the relationship with the reader as the person or company that brought useful information together all in one place.
And it saved them time, so they love you for it.
The reason it saves you so much time is because everything you aggregate already exists.
You don’t have to film a new video on your chosen topic or create new graphics and how-tos. They’re already out there; you just need to spend a few minutes finding them.
Buzzsumo is an awesome tool that I use to help me find viral content on the web. All you have to do is type in your chosen blog topic, and Buzzsumo will find the most shared content online.
Maybe you’re a custom furniture builder and want to share cool DIY chairs. All you need to do is search the web (Buzzsumo) or YouTube to find other DIY chair videos that others have filmed and embed them in your post.
Under each post, you have a chance to recap what the viewer will see in the video and add your thoughts.
Blogging is one of the most powerful methods of distributing your brand or company’s message. Using this method of content creation, you’ll save time, build authority and increase readership.
As you maintain consistency (which should now be easy), your ability to build relationships of trust will increase and more people will choose to do business with you.
Start aggregating content today and blog the crap out of it!