PinnedMichael CooperConsumers borrow brands to express their identities — and use them in different contextsI want to introduce you to a concept I’ve been developing: Consumorphosis™.Sep 18Sep 18
PinnedMichael CooperCultural Imprinting | A Strategy To Resonate Deeply With ConsumersA deep dive into Cultural Imprinting — a less-recognised way for customer experience practitioners to craft strategies beyond emotional…May 16May 16
Michael CooperHow Archetypes Will Shape the Future of CXHaven’t you wondered what the next big idea shaping our work over the next 30 years will be?Aug 27Aug 27
Michael CooperDistinctiveness: It’s Hidden PowerIt’s an age-old question that sends many CX Pros into a spiral of doubt.Jun 14Jun 14
Michael CooperBe Distinctive, not DifferentiatedMost experts will tell you to be different (differentiated).Jun 3Jun 3
Michael CooperHow to Shift from Better to DistinctiveDevelop a Unique Brand Narrative: Craft a compelling story that highlights your brand’s unique vision, beliefs, and values.Jun 2Jun 2
Michael CooperBIG strategy in a small storyTerry served coffee to early-morning commuters from the back of his van outside the local railway station.May 16May 16
Michael CooperGreenwashed Out & Who Gives a CrapLast time out I wrote Don’t Listen To Your Customers. That focused on ideation, strategy and innovation, but there is an exception — when…May 161May 161
Michael CooperThe Future of Shopping: AI Agents and Data Vaults Will Transform CX and Marketing strategiesThe transformative potential of personal AI agents and data vaults on consumer behaviours, brand value, and experience strategies.May 161May 161