For Michael Dadoun, Upclick Proved to be a Winner
Michael Dadoun, Montreal based Information Technology specialist is a remarkable person having interdisciplinary skills.
Today he is spearheading a campaign to put Canada as a top contender in the ecommerce segment.
Dadoun has been involved in many successful ventures, as a Board Director, Co-founder and CEO.
But for Michael Dadoun, Upclick was an undertaking that he loved most.
Upclick within a short time rose to be one of the best payment processing solutions in the market. It is a custom e-commerce platform with expertise in sales funnel optimization and monetization for merchants in the digital goods and software space.
This company with inputs provided by Dadoun is delivering effortless payment processing, while improving customers’ conversion rates and overall cart value.
“It is imperative that online retailers via their websites must be able to boost up the percentage of visitors and finally convert them to customers”, says Michael Dadoun.
With a surge of brick and mortar sellers turning online, the race to capture market is heating up.
But many online retailers are finding the going tough. Most of them are unable to discover the best method to improve conversion rates or the best practices that shape them.
As Dadoun rightly pointed out, “Retail merchants have little control on conversion or they may not be using a structured approach”.
As per a research report, the present online conversion rate is just about 2% to 3%.
This means there is plenty of room for improvement.
For Michael Dadoun, Upclick is a venture that has given him immense satisfaction.
This payment processing solution not only proved itself to be the perfect billing solution, but also a vehicle for increasing sales through checkout optimization, easy integration process, fully customizable sales flow, and provision of round-the-clock technical support.
Hopefully his efforts will help Canada do well in the ecommerce scene.
There is no doubt the many Canadian businesses are making money online. But they still lose billions of dollars because of shopping cart abandonment.
This is an area that needs to be addressed.
“Customers never sit through a complicated check out process”, says Dadoun. “The process must not be too long. It must be simple”.
Dadoun is bang on target. After all, with his vast experience he knows.
Web visitors these days have very short attention span. Unless the retailer succeeds in grabbing visitors’ attention in quick time, there is no chance of converting them into customers.
It is true we have to take into account the fact that many online visitors are just window shoppers. They may just be walking into the store and to look into the prices.
But in this digital age, merchants have to do their utmost bit to optimize conversion rates.
“Every potential site visitor is a customer”, says Dadoun.
His venture, Upclick has established itself to be a complete ecommerce solution in more ways than one.
It has extended its sales reach by enabling over 50 payment methods in almost 100 countries.
Contributions by Michael Dadoun of Montreal are definitely helping Canada go up the ecommerce ladder.