Michael Dadoun, Montreal IT Specialist Overcomes Present Day Challenges
For Michael Dadoun, putting Canada strongly on the global ecommerce map is a mission.
He has always been relentlessly working to create effective tools through which Canadian e-retailers can operate efficiently.
Creation of Upclick
Upclick is one striking example where Michael Dadoun of Montreal succeeded.
Dadoun was instrumental in developing Upclick, a custom e-commerce platform that is delivering digital entrepreneurs effortless payment processing while improving conversion rates and over all cart value.
Dadoun is happy that the decade long experience of his team has provided the perfect billing answer to traditional businesses that earlier detested the very thought of entering the e-commerce arena.
Barriers Dadoun Faced
Yes, New Technology can usher in plenty of benefits, but the inertia of traditional businesses to adopt it is no less. Entrepreneurs tend to be overwhelmed by the complexity of the whole thing.
For even the hardened Information Technology specialist, payment processing always presented a challenge. The risks were plenty.
• Inability to understand exactly where sensitive account data is stored and passed on is preventing companies from clearly defining and executing data protection solutions.
• Entrepreneurs are worried that hackers can steal and misuse data, resulting in agonizing disclosures, unfavorable publicity and fines.
• Entrepreneurs are apprehensive that if business grows, rising transaction volumes can lead to performance bottlenecks. Inefficient processing capacity can lead to degraded customer experience.
• Businesspersons worry that compliance costs can be prohibitive as and when the scope of regulation widens and technology certifications become mandatory.
Single-mindedly going ahead
Convincing traditional entrepreneurs that the above bottlenecks can be overcome was no mean task for Michael Dadoun.
He doggedly tried to persuade Canadian businesses to embrace e-commerce. Dadoun knew adopting digital commerce is the only way out to survive in the future landscape of cut-throat competition.
But he also understood that e-retailing has its own unique challenges.
According to Dadoun, for the wheels of digital commerce to run smoothly, the basic act of paying for a product or service with a credit or debit card must be effortless and secure. And because the process is very crucial, it is highly regulated and continuously changing.
Each purchase calls for a complicated, programmed, and highly integrated process involving not just merchants but also banks, payment processors and a host of other players.
Michael Dadoun of Montréal had to grapple with a host of issues entrepreneurs face. For one, the digital marketplace has become increasingly vibrant with smart phones and digital wallets becoming commonplace. There is perceptible shift in consumer buying habits. They want merchants to accept card payments.
Such a scenario has created a fierce battlefield within the industry, because each business desperately wants to either maintain its market position or improve upon it.
Thankfully, with Dadoun’s inputs Upclick has been able to create a custom solution that is facilitating increase in companies’ sales by offering a fully customizable sales flow, checkout optimization, easy integration process and a well- entrenched affiliate network.
For the satisfaction of Michael Dadoun, Upclick has more than exceeded industry standards for secure and easy payment processing.