he doesn’t use computers to build better mousetraps, but to explore and communicate ideas in a way that uniquely exploits the properties and possibilities of a programmable, dynamic, interactive medium.
The Utopian UI Architect
John Pavlus
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This is where the future lies for UI designers–to stay ahead of the curve, we must continue to innovate by exploring new possibilities, not simply trying to make our existing devices easier to use.

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