Amazon Basics: Why You Need Automatic and Manual Campaigns

Like All Search Advertising, You Can’t Predict Every Search

Head Terms

Long-Tail Terms

Broad Match

Phrase Match

Exact Match

How to Get Noticed on Amazon

Types of Ads on Amazon

You Mentioned Seller Central?

Automatic vs. Manual Campaigns

Automatic Campaigns

Manual Campaigns

Using Automatic and Manual Campaigns Together


Peel and Stick


Other Housekeeping Tips

Amazon PPC Is a Process, Not a Destination

Michael Erickson Facchin

Written by

Created the PPC tool, Ad Badger, to help Amazon sellers automate and improve their Amazon PPC Campaigns.

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