Michael ThompsonWillfully Ignorant Experience Design: When Designers ignore bad decisions made by othersDesigners often “inherit” the design context from other stakeholders upstream. Still, there’s no excuse for passing it along to others.Jul 4, 2019Jul 4, 2019
Michael ThompsonWhy Customer Touch Points should, but typically don’t, reflect Brand MessagesStrategy teams work hard to define their Brand Strategy. Yet, beyond initial efforts to create awareness, the Brand Messages fade away.Jan 10, 2019Jan 10, 2019
Michael ThompsonThe Fallacy of Human Error: How Designers are Missing the Bigger PictureI’ve often puzzled over how many great designers think quite narrowly when considering possible applications for their design training and…Mar 21, 20181Mar 21, 20181
Michael ThompsonUX: How I learned to stop worrying and love NPSWhy UX should embrace Net Promoter Score (NPS), warts and allMar 7, 20181Mar 7, 20181