Michael EvaThe one, simple question every content marketer should ask themselves each day…Objectives, data, attribution, analytics, targets, segments… Content marketing is becoming a science. While it’s incredible to be able to…Nov 19, 2015Nov 19, 2015
Michael EvaStop obsessing about the ‘news cycle’… Start obsessing about the ‘social cycle’.Once upon a time brand comms teams lived and died by the news cycle. Getting a positive brand story in a daily newspaper or (the holy…May 11, 20151May 11, 20151
Michael EvaSocial media marketers — Get your hands dirty or get left behind.Social media morphs and changes really quickly. The algorithms change, the functionality changes, even the platforms change. The only way…Mar 22, 2015Mar 22, 2015
Michael EvaDeath of the Social Media Manager…3 years ago every innovative brand and agency was scrambling to install their own social media strategists, managers, executives to…Feb 15, 20151Feb 15, 20151