Someone’s got to be the damned hero. Why not you?
Valeriano Donzelli (Vale)

I was just sitting down to write a Medium story about apologies when I clicked on this link from another of your articles.

Seriously, it seems like apologies are a lost art, perhaps having gone the way of formal manners in an internet and text based world.

It takes a couple of minutes to write or otherwise convey an authentic apology and in those few moments taken to craft such a response, we could like a dozen posts on Facebook, thumbs up someplace even more times and in general let the technological shortcuts take the place of real communication.