Agilists Will Need To Embrace a New Strategy If Agile is to Survive

Blaming “clueless” business people simply won’t cut it any longer

Michael H. Goitein
9 min readOct 2, 2023
“The Business” vs. “Scrum” — Image via Midjourney from an author prompt.

I’ve been involved in five Agile Transformations over my 10 years as an Agile consultant, coach, and trainer.

The engagements spanned multiple consultancies, and these are some reflections as I’m now on my third Agile Transformation in the past 5 years in-house at KeyBank, one of the top-20 U.S. banks.

I started my Agile journey by focusing on all the wonderful things Agile and Scrum could do for an organization.

Just start “being Agile,” and everything would be great!

Agile off-track?

But I wondered why many of the organizations that had undergone Agile Transformations weren’t doing much “better.”

Despite the fact that Agile processes may or may not have been present to a greater or lesser degree, it was clear the same business problems were still there.

Agile’s grounding in Extreme Programming (“XP”) started from a focus on technical excellence. But over time, I’ve seen Agile lose its grounding in the craft of coding, and become just another project management method.

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