The “Playing to Win” Framework — A Global Strategy Expert’s Proven Method

Introducing a simple, human-centered & accessible way to win

Michael H. Goitein
7 min readJan 2, 2023
What people typically think of when we talk about “strategy.” The second battle of Libya. Before zero hour. Brigadier commanding tank units in Tobruk instructing tank commanders on operations. British Army, Public domain, via Wikimedia Commons.

Ultimately, it always comes down to strategy

After two years of teaching, coaching, writing, and appearing on podcasts related to my knowledge of Objectives and Key Results, together with two OKR coaching certifications, it became clear that OKRs are one of the most powerful ways to deploy strategy.

To truly be effective at coaching across the organization with teams, product managers, and leadership to make the most of their limited time and resources and deliver the best results, I would have to make strategy part of my skill set.

Unfortunately, the conventional approach to business strategy is both deeply misunderstood and overly complex.

How Business Strategy is typically practiced

Strategy has always been treated as an area reserved for people with better academic credentials and “bigger” brains.

Boston Consulting Group founded the modern business strategy practice, borrowing concepts from military strategy.



Michael H. Goitein

Aligning Strategy, Product & Lean/Agile Delivery for maximum value | Enterprise Agile, OKRs & Product Coach at @keybank |