It’s never about being first to market. It’s about being the last

A practical case study on why it’s better to be late into a market, an electric scooter sharing service that’s just arrived late to the party in Barcelona where so many alternatives are already available. And why that works to their advantage.

First-mover disadvantage

Being first is extremely unforgiving

Wondering how that looks like in real life? Please don’t try this yourself. This guys is a maniac!

Scoot’s late arrival to Barcelona’s scooter sharing scene, and why they are going to nail it