It’s never about being first to market. It’s about being the last

A practical case study on why it’s better to be late into a market

Scoot.co, an electric scooter sharing service that’s just arrived late to the party in Barcelona where so many alternatives are already available. And why that works to their advantage.

First-mover disadvantage

Being first is extremely unforgiving

Wondering how that looks like in real life? Please don’t try this yourself. This guys is a maniac!

Scoot’s late arrival to Barcelona’s scooter sharing scene, and why they are going to nail it

Conclusion