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michael hageloh
michael hageloh

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Live from Cupertino: How Apple Used Words, Music, and Performance to Build the World's Best Sales Machine
Live from Cupertino: How Apple Used Words, Music, and Performance to Build the World's Best Sales Machine

Storytelling needs a rhythm, words, performance, and music. Apple taught me that music is everything.

2019

·
Michael Hageloh, et al.
Michael Hageloh, Tim Vandehey

Stories

Jun 18

Find out “why.”

Find out “why.” I come to a terminal degree later in life. That said, I am not an academic. As a one-time disco drummer, I am a rhythmic speaker, an intermittent beat-ahead thinker, and a set-in-motion charismatic mentor. However, I intended to become a famous musician; auditions curbed my fame…

1 min read

1 min read


Published in

Mac O’Clock

·Dec 20, 2019

What mick jagger is to music, steve jobs was to business — Michael Hageloh, Author of Live from Cupertino

For people who haven’t delved into Jobs’ and Jagger’s backgrounds, the similarities between these legends in their respective industries are pretty striking. I introduced the parallels between them in a recent blog post . You think of Steve Jobs and you automatically think of business innovation, right? You think of…

Music

3 min read

What mick jagger is to music, steve jobs was to business — Michael Hageloh, Author of Live from…
What mick jagger is to music, steve jobs was to business — Michael Hageloh, Author of Live from…
Music

3 min read


Dec 6, 2019

Who’s in the elevator? Stop pitching & start closing — Michael Hageloh, Author of Live from Cupertino

So, first you need to know that I believe that everyone sells, all the time . Think about it: Your kids are born salespeople. If you’ve ever had a teen negotiate past their curfew or a toddler wheedle their way to a toy you had no intention of purchasing when…

Steve Jobs

4 min read

Who’s in the elevator?
Who’s in the elevator?
Steve Jobs

4 min read


Dec 2, 2019

I was in the greatest band ever. It was called Apple. — Michael Hageloh, Author of Live from Cupertino

I am a drummer. I feel the rhythm of the world around me in my soul. Everything has a rhythm, from train ride to sales conversation to business evolution. When I arrived at Apple in 1988, I had one purpose in mind: to make enough money to record my album…

Music

4 min read

I was in the greatest band ever.
I was in the greatest band ever.
Music

4 min read


Nov 22, 2019

No one likes to be sold to: Here’s how you build a store that sells without being obvious.

The most ubiquitous representation today of Apple the company is, of course, the Apple Store. As Tim Cook told The Washington Post in 2013, “I’m not even sure ‘store’ is the right word anymore. They’ve taken on a role much broader than that. …

Apple

3 min read

No one likes to be sold to: Here’s how you build a store that sells without being obvious.
No one likes to be sold to: Here’s how you build a store that sells without being obvious.
Apple

3 min read


Nov 16, 2019

Steve Jobs was NOT an innovator. He was a master salesman.

But salesmen don’t become legends. Because, you know, sales. In the same way that nobody pays much attention to what a great businessman Mick Jagger is, we didn’t “know” Jobs was a salesman. Jagger studied finance and accounting at the London School of Economics. …

Apple

2 min read

Steve Jobs was NOT an innovator. He was a master salesman.
Steve Jobs was NOT an innovator. He was a master salesman.
Apple

2 min read


Nov 8, 2019

More cowbell, please: If you want “the 3 keys to Apple’s success,” don’t read my book.

Remember that old Vick’s NyQuil slogan? “The nighttime-sniffling-sneezing-coughing-aching-stuffy head-fever-so you can rest-medicine.” Vick’s didn’t try to simplify their message so it could fit into a “cough suppressant” or “fever reducer” box. (No pun intended. Okay, slight pun intended.) I can imagine the debates that must have ensued after Marketing proposed…

Apple

3 min read

More cowbell, please: If you want “the 3 keys to Apple’s success,” don’t read my book.
More cowbell, please: If you want “the 3 keys to Apple’s success,” don’t read my book.
Apple

3 min read


Nov 4, 2019

How effective fundraising parallels business (hint: it earned trust and a multimillion-dollar endowment)

Last week, the Kilgore College Foundation announced a $3.5 million estate gift for its world-renowned Rangerettes. As Chief Development Officer at the school, I’m proud of the part I play in ongoing philanthropic opportunities that support student success at KC-but that’s not what this article is about. The endowment is…

Fundraising

3 min read

How effective fundraising parallels business (hint: it earned trust and a multimillion-dollar…
How effective fundraising parallels business (hint: it earned trust and a multimillion-dollar…
Fundraising

3 min read


Oct 23, 2019

You don’t get to Carnegie Hall by staying a garage band: Apple’s business evolution

Can we please get over Tim not being Steve? The thrill is gone… It’s hard not to feel a little nostalgic for the old Apple. Steve Job’s untimely passing seemed the end of an era. And no, Tim Cook, Apple’s current CEO, is not Jobs, his predecessor. (Am I the only one who thinks that it would be weird…

Apple

3 min read

You don’t get to Carnegie Hall by staying a garage band: Apple’s business evolution
You don’t get to Carnegie Hall by staying a garage band: Apple’s business evolution
Apple

3 min read


Oct 21, 2019

Everything you thought you knew about Apple is wrong.

Yes, Apple has a sales team. Once people know that I was at Apple for 22 years, they’re fascinated. Everyone wants the inside scoop on the most creative company in the world. And I’ll be honest: Half the time, they don’t want to believe the true secrets behind Apple’s success…

Apple

4 min read

Everything you thought you knew about Apple is wrong.
Everything you thought you knew about Apple is wrong.
Apple

4 min read

michael hageloh

michael hageloh

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