But don’t worry, this is not going to be a rant about the evils of Google and how everyone is doomed and gives up their privacy. No, I was just interested to see what Google does with my data, how I benefit from it and why it needs this data
Google steals your data!?!
Andre de Vries

Great article, Andre, and thanks for not turning it into a rant — there’s no question that platforms already know more about us than we know about us.

What surprises me, though, is how relatively useless all this data is to the very individuals who generated the data. As you so rightly say, “The data doesn’t make any sense for a human.”

That’s why I’m excited about a handful of startups who are working really hard to produce useful, meaningful repositories of personal data. Wouldn’t it be great if the push notification you referred to that warned you about train delays became the de facto way “the machine” communicated with us? I’d love that.