Our goal as a business is to make the network very valuable, to really build that effect so the whole is greater than the sum of the parts.
Understanding Medium: Evan Williams On His Past, Future, and Current Obsessions
John Battelle
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Part of that equation of the whole being greater than the sum of the parts is (I presume) that Medium knows their readers very well. Medium knows what they read and what they comment on and what gets them excited. In the next iteration of our broken advertising models this should become of great interest to (savvy) advertisers.