The history of Dropbox brand illustration

Note: this is part 2 of 2 about the history of Dropbox illustration. If you haven’t read part 1 and you’re interested in the pioneers of Dropbox illustration, click here to read up.

Also, if you’re just looking for the list of five lessons learned about illustrating for a brand, scroll past the verbose storytelling to the bottom, and I have a nice little listicle for you.

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Illustration by Brandon Land

When we left the story, our ragtag band of illustrators was fighting the good fight to create delightful work for the Dropbox brand. But as the company grew, it became more and more…


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The history of Dropbox brand illustration

For years before I joined the Dropbox illustration team, I assumed the Dropbox illustrators had it easy. I imagined talented people getting to make great work for an organization that believed deeply in the power of illustration. I mean, what could be chiller than drawing all day? To a casual observer, it’s easy to take for granted the pioneering role Dropbox has played in brand illustration. But over the last ten years, there have been a handful of times when illustration as a Dropbox hallmark has been in jeopardy. It took nearly eight years of speaking up in meeting rooms…

Michael Jeter

Creative Lead at Dropbox. Writing about design and the pursuit of happiness. themichaeljeter.com

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