On the board, it probably did look like “life comes at you fast”, but that’s only because they’ve been ignoring a dashboard full of warning lights for years. Blinded by those seventy billion dollar headlights.
But what stopped us wasn’t the spend, it was the feel. Every dollar you spend is a vote, and we were casting hundreds of thousands of votes for big companies that are tracking people’s every step, every move, every curiosity, and every detail of their lives. Fuck that.