Michael LaFondTV Advertising in 2020 — AT&T’s Retreat and Amazon’s AdvanceIn 2019 digital advertising spending finally eclipsed that of traditional advertising, and that gap only continues to grow.Sep 15, 2020Sep 15, 2020
Michael LaFondThe Big Opportunity Facing Film MarketersFilm marketing has not changed much in the last 20 years. However, recent changes to the film industry business model, spurred by COVID-19…Aug 25, 2020Aug 25, 2020
Michael LaFondPVOD, Disney’s Mulan, and The Impending Clash Between Major Studios and CTV PlatformsHollywood has a penchant for the past. While U.S. internet companies aggressively drive innovation, Hollywood is often criticized for…Aug 11, 2020Aug 11, 2020