Prioritization is a Process of Saying No

Priority is not declared or even made; it is what is left over when you’ve delayed everything else.

Focus is relative, its identity revealed when juxtaposed against negative space.

When you initiate something, or even justify the merits of it, you indirectly dilute every other bit of value.

When you cut scope, duck a meeting, or delay your second most important initiative, you indirectly single out what matters.

Set priorities with “no”, not “yes”.