Michael Sacca

Host of Rocketship.fm. Follow Me @michaelsacca


How we tripled our revenue by adding one button

Or the secret of the “Unlock All” button


Bilingual Child was supposed to be an experiment. We built it in 6…


How We Discovered the Underground Chinese App Market

Or, how Robert Fortune’s tea heist shaped China’s iOS market


How We Rode 167 Customer Interviews to a Validated Launch

Stop building, start listening


Stop what you’re building right now and ask yourself a simple question…

Publications edited by Michael Sacca

Curated Collection of Musings on Branding in the Digital Age


In Real Life

Or how I learned personal responsibility from a murderer


I never knew anyone who was on TV, until Sam Manzie was arrested for murder.


How we tripled our revenue by adding one button

Or the secret of the “Unlock All” button


Bilingual Child was supposed to be an experiment. We built it in 6…


Service is not a dirty word

Or Service is dead, long live service! [First published on Ooomf.com]


“Do you know the difference between a straight guy and a…


On Giving Up

Or not wasting your entire life


Note: This is a repost of my last article. I’ve omitted the introduction due to personal concerns. Thanks for understanding.


On assumptions

or living in the problem


I was going to be the world’s greatest Dad.

We were going to be that hip family that still eats out at the…


On losing our first hire

or growing up as a startup founder


The first time I had sex I was seventeen.