But what are the profits? Not the same thing …
Kenneth Trueman
1

For a quick point comparison, I can’t get into every single thing that factors into net gain, so I opted to go for flat revenue and ROI on single channel acquisition before you run profitability reporting.

But that’s a good point. Every channel, even revenue generating ones, have additional costs outside just the direct spend. Compensation, facilities overhead, etc. all factors into the profitability of your marketing campaigns overall.

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