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A journey in advertising strategy inevitably starts out with no real textbook or play by play to follow in becoming a strategist. Many strategists starting out (myself included) find this out the hard way when they start, ok… what now? If you’re lucky you’ll have a mentor who teaches you their approaches, what it’s all about and how to go about being a strategist. For many though you have to find the way on your own.

Yes there are some great books and papers, and more recently leaders in the field who are creating these kinds of guidelines and frameworks…

Mike

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