Tips for Marketing Commercial Real Estate on Social Media

Michael Snedeker
Jan 2 · 2 min read

Commercial real estate professional Michael Snedeker is the executive vice president of Elite Building Corporation, a developer with properties in Boston and Waltham, Massachusetts. At the firm, Michael Snedeker provides guidance on marketing strategies for commercial properties. This includes social media marketing.

Social media is a tool that commercial real estate brokers can use to market real estate. According to a 2018 study by the National Association of Realtors, 77 percent of Realtors use social media in some form. The most popular platform was Facebook (97 percent usage) followed by LinkedIn (59 percent) and Instagram (39 percent). Here are tips on how to use each of them:

-Facebook. This platform has features such as business pages that let businesses publish new listings, communicate openly with clients, book appointments, and even get reviews. As a Realtor, use these to your advantage. You can also advertise through Facebook ads, targeting the demographics you want.

Video real estate listings attract lots of attention. Use Facebook Live to give your audience virtual tours of your properties. You can even share these videos with your networks or post them on relevant groups.

-LinkedIn. On this professional platform, content is king. Create engaging content that informs people of what your properties have to offer. Strong posts are more likely to be read and promoted across networks.

-Instagram. Great photographs are crucial for success on Instagram. Take professional photos of your properties, making sure to get multiple angles, and post them. You can also use drone photography to get more detailed and original shots. Go further and post videos of your properties with staged furniture to give viewers an idea of how everything will fit in, or use the carousel feature to post before and after videos following construction or renovations.

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