A Dishwasher Diaries Case Study

Each content strategy follows certain KPIs to evaluate the success of the campaign. In this article, I’m shedding some light on the most important KPIs and the creative collaboration with the brand team.

Storytelling & branded entertainment got a lot of buzz within the last years — but not every stylish video actually is storytelling. In these articles, we will shed some light on how we develop & produce branded entertainment products.

Dishwasher Diaries is mobile-first campaign, a web-series with 12 episodes, translated into 12 languages for 32 markets, and — at the time of its creation — the first…


A Dishwasher Diaries Case Study

In a changing market full of disruption, viewing behaviors of audiences change drastically and brand communication has to keep up. This is the first article about how we created a branded Youtube series.

Storytelling & branded entertainment got a lot of buzz within the last years — but not every stylish video actually is storytelling. In these articles we will shed some light on how we develop & produce branded entertainment products.

Dishwasher Diaries is mobile-first campaign, a web-series with 12 episodes, translated into 12 languages for 32 markets, and — at the time of its creation — the first…


Bedtime Stories is a platform with a constant stream of new Storyworlds — but who is writing all these stories?

In this series of articles, we will share some insights on how we’ve built this app, the community and everything around it.

We have launched the app internationally on Oct 27th 2017 and it’s available for download for the iPhone on the App Store here: Bedtime Stories — read & tell App.

We thought it would be worth to dive deeper into how Bedtime Stories came to be.

#1 How The Idea Was Born
#2 Building The Core Team
#3 Building The Content Team
#4 Developing The Stories
#5 Building A Product
#6 Building A Community

We have moved our blog — to read the full article please visit https://getbedtimestories.com/blog/inside-bedtime-stories-building-the-content-team/


In this series of articles, I will share some insights on how we’ve built the Bedtime Stories App, the community and everything around it.

We have launched internationally on Oct 27th 2017 and is available for download for the iPhone on the App Store here: Bedtime Stories — read & tell App.

Since all the articles will be published under the Bedtime Stories profile, I’ll link to them here…

#1 How The Idea Was Born
#2 Building The Core Team
#3 Building The Content Team
#4 Developing The Stories
#5 Building A Product
#6 Building A Community

Michael Sokolar

Digital storyteller, director, producer & father. Co-founder & CEO at http://littlelightsstudio.com, founder of @getbedtimestory

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