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Michael Sokolar
Michael Sokolar

14 Followers

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Published in

Little Lights Publications

·Apr 9, 2018

Why Story Works — Campaign & Content Strategy

A Dishwasher Diaries Case Study — Each content strategy follows certain KPIs to evaluate the success of the campaign. In this article, I’m shedding some light on the most important KPIs and the creative collaboration with the brand team. Storytelling & branded entertainment got a lot of buzz within the last years — but not every…

Marketing

6 min read

Why Story Works — Campaign & Content Strategy
Why Story Works — Campaign & Content Strategy
Marketing

6 min read


Published in

Little Lights Publications

·Feb 28, 2018

Why Story Works — A Changing Market

A Dishwasher Diaries Case Study — In a changing market full of disruption, viewing behaviors of audiences change drastically and brand communication has to keep up. This is the first article about how we created a branded Youtube series. Storytelling & branded entertainment got a lot of buzz within the last years — but not every…

Marketing

6 min read

Why Story Works — A Changing Market
Why Story Works — A Changing Market
Marketing

6 min read


Published in

Bedtime Stories Blog

·Feb 2, 2018

Inside BTS: Building The Content Team

Bedtime Stories is a platform with a constant stream of new Storyworlds — but who is writing all these stories? In this series of articles, we will share some insights on how we’ve built this app, the community and everything around it. We have launched the app internationally on Oct 27th 2017 and it’s available for download for the iPhone on the App Store here: Bedtime Stories — read & tell App. We thought it would be worth to dive deeper into how Bedtime Stories came to be.

Writing

1 min read

Inside BTS: Building The Content Team
Inside BTS: Building The Content Team
Writing

1 min read


Published in

Little Lights Publications

·Dec 18, 2017

Building a Mobile App — Behind the Scenes

In this series of articles, I will share some insights on how we’ve built the Bedtime Stories App, the community and everything around it. We have launched internationally on Oct 27th 2017 and is available for download for the iPhone on the App Store here: Bedtime Stories — read & tell App. Since all the articles will be published under the Bedtime Stories profile, I’ll link to them here… #1 How The Idea Was Born #2 Building The Core Team #3 Building The Content Team #4 Developing The Stories #5 Building A Product #6 Building A Community

Startup

1 min read

Building a Mobile App — Behind the Scenes
Building a Mobile App — Behind the Scenes
Startup

1 min read

Michael Sokolar

Michael Sokolar

14 Followers

Digital storyteller, director, producer & father. Co-founder & CEO at http://littlelightsstudio.com, founder of @getbedtimestory

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