Can Google’s New Pixel Tablet Help Resurrect Interest in Android Tablets?

Or is it too little too late?

Michael Swengel
6 min readMay 13, 2023
Source: Google Store

I have long been a huge fan of Android for lots of reasons. I love that it’s an open, customizable operating system and that it’s not limited to any particular hardware brand or form factor.

It’s a great OS with lots of potential, but I’ve all but given up on Android tablets.

For years, Android tablets have been struggling to compete with their Apple cousins, but Apple’s market domination remains indisputable. According to BankMyCell, Apple’s Q1 2023 market share of the global tablet market sits at 51.70%. Samsung’s, while impressive, is only at 30.14%, followed by Amazon at 4.79% and Huwawei at 2.54%.

Source: BankMyCell

If this were an election, Apple would be winning — with no close contenders. So what gives?

Hardware isn’t the problem for Android.

Software is. Many good Android tablets have excellent hardware and are more than capable of running high-end, professional software. Samsung’s Galaxy tablet lineup, for example, has some excellent features. And the inclusion…

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Michael Swengel

11+ years experience working in the IT field. Loves writing about Apple, Artificial Intelligence, Microsoft and other relevant tech and productivity topics.