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Proudly based in New York City, Michael Troina is fascinated by data and analytics. His educational career began at the City University of New York, Queens College where he earned a BA in Economics. His quest for knowledge led him to further pursue a Masters degree in Data Analytics from the University of California, Irvine.

His passion for data analysis stems from his love for marketing. …


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The advancements in artificial intelligence have enabled many industries to gain insight into patterns of behavior they have never previously had access to. This is an invaluable tool for the sales and marketing industry. With over seven million online retailers and approximately half a million brick and mortar stores, the very lifeblood of a brand’s survival depends on attracting and keeping customers. Artificial intelligence has moved beyond the point of mass-marketing in order to get inside the minds of shoppers. Analytics is the new focus group.

One of the ways that artificial intelligence can help with market analysis is by studying a person’s shopping history and looking for trends and patterns. People’s survey feedback and spending data is stored alongside their credit card information and demographics. Not only does this help cater to the loyal, steady shoppers via customized marketing emails, but it also can flag when an unusual purchase occurs. Sometimes a break in a pattern is, in itself, a pattern that needs to be investigated. The latest advancements put each person into a 360-degree customer view and assign a customer health score depending on how receptive they would be to a specific marketing campaign. …


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A social media marketing campaign is a unified effort that boosts a business’ goal through the use of one or more social media platforms. Campaigns can vary widely depending on the strategy goals and the brand being promoted. Unlike everyday social media use, a coordinated marketing campaign is much more focused and the results are constantly measured. Not only does a social media marketing campaign help leverage existing social media profiles, but it also open up a company’s name to a broader audience.

The first step before beginning a campaign is to thoroughly research your competitors. Not only do you want to evaluate the type of content they post, it’s also important to look at the frequency and the timing. How many social media profiles do they have established? WHen looking at ther content, which posts and which platforms generate the most buzz? If their demographic is similar to the one you will be catering to, then it’s logical to assume that you should mimic what makes others’ campaigns successful. …

About

Michael Troina

Michael Troina, based in NYC, is a professional in data analytics with a passion for marketing and leadership culture. Check out MichaelTroina.org for more.