I love that it’s packaged for an intimate social occasion. It’s not a bottle of beer that you drink by yourself. It’s not a bottle of whiskey that you slowly diminish over a month. It’s a bottle that’s difficult to close and save for later that has 3 or 4 servings in it. It’s perfect for a long dinner date. It’s great for an evening of soulful conversation amongst three close friends. You don’t open a bottle of wine when you’re alone and bored, you open it when you’re about to laugh with your friends. It’s very packaging is designed for friendship.