Because Figma runs in the browser and offers a free tier, anyone with a cheap Chromebook and an internet connection can use it. This opens the door to a whole group of people that were previously locked out. Figma’s user base reflects that, with an audience that is global — 80% are based outside the United States. It has a huge population using Windows, people who were previously stuck trying to adapt legacy software like Photoshop to digital design.
When you’re designing app or web interfaces it’s tempting to try to skip the mockup phase and just get stuff MVPed already. But mockups aren’t just the ugly sister to prototyping’s Cinderella; screen mockups are actually an integral part of awesome digital product design. That’s true even in projects that follow Lean principles or rapid prototyping.