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Illustration by: Diana Stoyanova

W e all know these days — the ones when you wake up in the morning and your phone keeps on buzzing with bad news notifications. Deals you were certain you were about to close and seemingly satisfied clients who have chose to end their contract with you. You wake up under the weather, keep on hitting the snooze button and all in all feeling without energy.

Just a couple of weeks ago this happened to me. Monday — Tuesday — Wednesday each of these days demanded more of my attention. Eventually, I managed to start my day and open…


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Illustration by: Geraldine Sy

O ur relocation to Berlin ripped me out of the life I had back in my homeland. Berlin’s streets seemed endless and as if there were countless different strange areas. I would get lost while commuting to the city center. I did not have a job, I felt lost both physically and emotionally. With all these changes, I felt a fundamental change in the way I experience myself, the way I interact with the environment and generally everything. I call this experience losing my “True-Self”.

True-self is the state one feels most comfortable with oneself, with the goals and achievements…


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Illustration by: Naomi Wilkinson

“You made a mistake and you sent it to the client,” told me my manager once in the early days of my career.

“Okay, can you please show me what to do so I don’t repeat this mistake next time?” I asked.

“No,” she replied, “you need to figure this out by yourself. The client is very upset and will probably fire us because of what you did.”

“I’m very sorry to hear that,” I replied, “nevertheless, can you please show me what to do so I am able learn from this?”

Eventually, she didn’t explained herself and I needed…


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Six months ago my partner and I moved to Berlin. Without jobs, relocation package or any support system, we basically had to start from scratch. Before we moved here I didn’t have any aspiration to create my own business, I didn’t have the mindset of an entrepreneur. I was searching for a job and literally just went crazy about it, I sent my CV to every job position that seemed suitable and got rejected, time and time and time again. I felt like so many doors are closing on me. …


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Illustration by: Kelly Malka

Trying new things and leaving our comfort zone leads us to growing. What’s stopping us from trying new things is not the trying itself, but, well, our thoughts. Mainly, it’s fear that can lead us, or more accurately, misguide us, towards the direction we fear most.

In this world, where there’s so many uncertainties, trying to change our course of living can be quite difficult and frightening. So what do we do in this situation? Do we get stuck in a place that no longer fits us, just in order to prevent us being uncomfortable for a certain amount of time, or do we jump? It’s a tough question.

I bet some of you might say that staying put for a while or “until I feel certain enough” to take the leap would be the right answer. But the fact is — there’s no single answer for this question. In today’s world where we find ourselves burdened by so many tasks, such as…


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Illustration by: Libby Vanderploeg

For many years, well, actually, almost 8 to be accurate, I’ve been working in the online marketing digital world. I was fresh out of Uni and I was ready to conquer the world. My first gig was as a content writer and editor in a has been startup, which had a cool platform for senior citizens. I had the luxury to write about lifestyle and traveling for the golden age. little did I know that writing for the online world is completely different from writing for off-line print magazines.

The marketing scene back then in Tel-Aviv wasn’t well established as…

Michal Lasman

Entrepreneur at https://whale.marketing, speaker and former Head of marketing at Clustered. I enjoy writing about the back scene of business and marketing✎❤✎

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