Michal WagnerinBy All MeasuresWhy do hyper casual games make more money? (tips to boost revenue)Understand the key characteristics of hyper casual games well as global trends, monetization methods, and best practicesMay 18, 2022May 18, 2022
Michal WagnerinBy All MeasuresSmart Banners: What your web-to-app customer journey is missingWhat are Smart Banners, and what benefits do they offer for marketers and consumers? Here’s everything you need to know.May 18, 2022May 18, 2022
Michal WagnerinBy All MeasuresPractical tips for marketers to run incrementality testingThis overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its…May 16, 2022May 16, 2022
Michal WagnerinBy All MeasuresMulti-touch attribution — how to use it to boost your app’s marketing ROIDiscover how multi-touch attribution can help shape your marketing strategy, and make informed budget allocation decisionsMay 16, 2022May 16, 2022
Michal WagnerinBy All Measures5 ways to analyze and improve your apps performanceIn this post we review how five different reports can each play a key role in optimizing your app campaign. Find out more insideMay 12, 2022May 12, 2022
Michal WagnerinBy All MeasuresMachine learning is the future of marketingMachine learning is one of those buzzwords that is often used, and sometimes abused…Aug 25, 2022Aug 25, 2022
