Why Are Designers So Afraid To Trust Their Gut?
Jonathan Courtney

Yes and… we should remember that making good gut-feeling-based-decisions doesn’t just come with mileage (years on the job) but from:

  • learning real lessons from real users, and
  • understanding one’s biases and tendencies and how they influence the decisions (Thing Fast and Slow book can be a real eye-opener here).

I also think that in order for Product Managers to be confident in taking decisions based on gut-feeling, they should be open about it and advertise them us such. It can he quite a challenge with a common illusion that it is possible to apply a highly scientific, data-driven, safe and secure decision process everywhere .

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