You really need to fix some of your typos and do a once over.
“not only [to] the key people”
“but also [the ability] to understand” (remove “ing”)
“c[a]r sharing services”
“all of the[m] have been Lexus models”
“also change[d] manufacturers”
And fix the last sentence.. Just as the “failed” ROKR did for the iPhone.
Otherwise, great article.
Thanks for the read.