Michel De WachterThe challenges and opportunities for Sports during and after COVID19Given that pretty much every sports competition worldwide has been put on hold, sports clubs and -leagues are being challenged to…Apr 28, 2020Apr 28, 2020
Michel De WachterGenerate value from interactive content with SpottAs you cannot create a successful strategy based on attention and paid ads alone, the volume and quality of your content becomes one of…Sep 20, 2019Sep 20, 2019
Michel De WachterHow to generate value with interactive contentThe 3 stages of an interactive User ExperienceSep 20, 2019Sep 20, 2019
Michel De WachterWhy you should start generating value through interactive contentThe way we communicate with our customers is changing radicallySep 13, 2019Sep 13, 2019
Michel De WachterThe media market of tomorrow — It’s the content, stupid“It’s the content, stupid” is a saying that’s been used for a while in the context of new media. When we look at market dynamics in…Jun 19, 2019Jun 19, 2019