Michelle EichnerMarket Research, or Drinking Rocket Fuel Before TakeoffMost entrepreneurs develop new business ideas from personal experiences. Ideas often come from working through something that can be…Feb 20, 2018Feb 20, 2018
Michelle Eichnerin#yesphxSurveying the Battlefield: An Entrepreneur’s PrimerMost new businesses enter the market with at least a few direct, indirect, and mindshare competitors. Before you take the plunge to set up…Oct 4, 2017Oct 4, 2017
Michelle Eichnerin#yesphxZero to Something: Where Startups StartThe decision to start a business is daunting. It starts with a eureka moment to solve a problem or invent a need. You gather up enough…Sep 1, 2017Sep 1, 2017