Relationships with clients 101 #Tips
This week in #AdweekChat, we discussed about breaking up relationships with customers. There were seven questions, and responses just kept on going for an hour. As my first #TweetChat experience, I must say it was nothing compared to what I expected. I thought it would be a waste of time, and I also thought it would be intimidating. I thought I wouldn’t know what to say, and that people would be judgmental about my opinions. Instead, it was amazing, and people were supporting and respectful about my opinions. An hour went by like five minutes!
Q1: “Have you ever had to break up with a client, either as a freelancer or at an agency?” @Adweek said. “Was it difficult?”
Breaking up with a client is always difficult, I believe. Especially, if it’s one with which you have a strong connection. It will always bring positive and negative consequences. The key is in not letting the break up get to your nerves.
The answer with which I better agreed was tweeted by J. Pablo H3 (@Hinolll): “It’s something that WILL happen sometimes the fit isn’t there. It was difficult at first, now it’s part of the game #AdweekChat”
Q2: “What’s the best way to break up with a client?” @Adweek said. “Client? Email? Phone call? In person? Or just let them find out on @AgencySpy?”
It all depends on the circumstance. In my opinion, the best way to always keep your business on a professional standpoint is to do it in person. If external factors, like distance or time zones are an issue, then a phone call or email is a good option.
Q3: “How do you know when a client is toxic and not worth keeping?” @Adweek said.
I think it is when you feel the business is not flowing naturally. Other #Adweekchat participants said:
As a follow-up question to Q3, @Adweek asked: “As a leader, who comes first, your clients or your talent? Or how do you strike balance between the two?”
My response to this questions is clear and simple. If you truly care about your clients, your talent will come out naturally.
Q4:” if a client is struggling financially, should an agency/vendor just move on, or try to weather the storm with them?” @Adweek said.
Try to weather the storm in a way that doesn’t affect you. Evaluate the circumstances and analyze the situation. Balance the pros and cons of the relationship and try to make it work to benefit both parties involved.
Q5: “In the pitch phase, what are some early warning signs of a high-maintenance client?” @Adweek said. “Any phrases that set off alarm bells?”
When they want it their way and aren’t open to new suggestions. When they lack on engagement and constantly change their minds. When they act like they know it all and try to convince you to do more for less money.
Q6: “Do you think we’ll see more agencies and clients dumping one another due to politics this year” @Adweek said.
I think it will happen, but I hope it doesn’t. it is true that any business-related relationship should always be professional, but I also believe that when emotions and personality get in the way, people forget about professionalism and defend their attitudes and opinions at any cost.
Q7: “Now that you’re single, what would you look for in a dream client? Brand’s mission, deep pockets, lots of travel? @Adweek said.
Although deep pockets sound very tempting, I pick brand’s mission and lots of travel. I wouldn’t be able to work for a client whose mission is not aligned with my values, and even though money makes you rich and powerful, I believe that traveling makes you richer because it opens your horizons, deepens your knowledge and understanding, and at the end, makes your life meaningful and worth living.