How To Use Photography To Brand Your Company.
A picture is worth a thousand words. Photography can make or break the way potential clients view you just from looking at the pictures that are on your website, social media, etc. Using photography to brand your company can become your best marketing strategy. Utilizing a professional photographer can help craft that professional look that is a must-have when it comes to marketing your business. Professional portraits are necessary because they looked polished and legitimize your expertise in your chosen industry. In the age of smartphone photography, professional photos stand out.
Photography can help you illustrate what type of client you want to reach. Visuals are usually more easily understood than words in most cases. There is an emotional connection to your company that images can help create. Your visuals should convey to the public your personality, aesthetics and most importantly- your message. Your images should be carefully curated to represent exactly the message you want to get across. The Internet is already saturated with images so your image must stand out to get the attention of clients. When choosing your images, take into consideration what is it exactly you want to attract and what you’re trying to communicate. This will support your brand identity. Brands that have strong photographs are more likely to be successful, usually because people are more likely to remember their images.
Three Steps To Brand Your Company
1. Content Creation to Visualization
First, you must think of the visuals you want to use to tell your story. A suggestion Deposit Photos, a company that provides stock photos and vector images and videos for usage, suggests is to create a mood or visual board using pictures from magazines and other publications to help illustrate the concept you want to convey. Include pictures that inspire you and illustrate the way you want to brand your company. Then think about what is the message of your company and how will the images illustrate them. Visually your brand and company and think about what you want your audience to take away from the images you put out. When it comes to images of you, think, “How do I want my client to see me and how can I demonstrate it? Having these questions answered will make it easier to carry out your vision for your brand.
2. Curate Your Pictures
Once you have your images, make sure the chosen images reflect the message you want to convey and represent your brand and yourself. This part will be the most difficult, but hopefully, your photographer took images that illustrate your message. Some suggestions would be to ask you if this photo looks authentic and capture my true self or my brand’s essence. Think what is the message you are trying to give and what is the purpose for your image. For example, if you are a doctor or are in an industry where you must be friendly, trustworthy and warm, does the image capture that? Likewise, if you are in an industry where you provide coaching, empowerment services. Do you look like you are confident and know what you are talking about? Having a confident air in the eyes and a strong, but not harsh, jawline can convey that you are strong and powerful without looking unapproachable.
3. Be consistent
The ultimate goal is to have people see a photograph and automatically think of your brand and see you the way you want to be seen. Having images that are consistent is one of the ways photography can help with branding. As stated in the last paragraph, if you want to be seen as friendly, you must convey that in every image. When your images are not consistent, it could confuse your audience and your message is lost to them.